KTP Associate: Data Product Analyst

This is an exciting opportunity to accelerate your career through a Knowledge Transfer Partnership (KTP), working at the interface of industry and academia with Flixmedia Ltd and The School of Management at the University of Bath.

As the KTP Associate, you will lead this innovative project to develop an advanced decisioning GEO content optimisation platform that transforms shopper behaviour data into actionable insights. The project will create new data science capabilities that enable global brands and retailers to measure, test and optimise GEO performance and digital content driving improved engagement and conversion outcomes.

You will be embedded within Flixmedia, working closely with company stakeholders while receiving academic support and mentorship from experts at the University of Bath. As project lead, you will take ownership of project delivery, manage key stakeholder relationships and drive the successful implementation of project objectives.

This role offers a unique opportunity to apply cutting-edge research in a commercial setting while gaining valuable experience in leadership, project management and innovation.

About Flixmedia Ltd:
Flixmedia Ltd is a leading retail technology company that helps global brands and retailers create, optimise and distribute digital product content that improves online shopper experiences and drives sales. Flixmedia was recently named by the Sunday Times as one of the Best Places to Work, while also being recognised as a UK-certified Great Place to Work.

Benefits of being a KTP Associate:
- £3,000 dedicated personal development budget
- 10% of working time allocated to professional development
- Two residential training programmes focused on leadership and project management
- Mentoring and support from both Flixmedia and the University of Bath
- Access to extensive academic and industry resources
- Travel and subsistence budget for project-related activities
- Mentoring opportunities through Innovate UK Business Connect
- Potential opportunity to secure a permanent role following successful project completion

About you — The ideal candidate will have:
- A PhD in Marketing with strong quantitative components or a related discipline (including candidates currently in postdoctoral research roles). Alternatively, a relevant Master's degree combined with three or more years' experience in quantitative marketing research, analytics or data-driven product innovation
- Experience in data analytics, ideally within marketing, e-commerce or digital content environments, alongside familiarity with cloud platforms, data visualisation, UX principles and digital content management workflows
- Strong quantitative research methods skills relevant to marketing, such as experimentation, causal inference, econometrics, and machine learning
- Technical skills, including proficiency in R or Python, SQL (preferably BigQuery), and experience with API-enabled digital systems
- Ability to translate analytical findings into actionable commercial recommendations
- Familiarity with Generative Engine Optimisation (GEO) concepts and objectives
- Ability to translate business problems into research questions, review and synthesise academic literature, develop rigorous empirical research designs, and interpret findings with appropriate consideration of identification, robustness and limitations
- Experience contributing to academic research outputs, such as peer-reviewed publications, working papers or conference presentations
- Strong communication, project management and stakeholder engagement skills, with the ability to work independently, collaborate across academic and commercial teams, and manage complex projects

University of Bath Benefits:
- Generous employer contributory pension schemes
- Cycle to work scheme
- Electric vehicle salary sacrifice scheme
- Staff discount at Team Bath gym
- Discounted postgraduate tuition and language courses
- LinkedIn Learning and apprenticeship opportunities
- Local discounts, including free entry to the Holburne Museum in Bath
- A family-friendly workplace
- Relocation allowance
- Visa reimbursement and interest-free loan for immigration expenses
- Employee assistance services through Health Assured, including access to the Wisdom app
- Staff support groups, networks, and Wellbeing Champions

This is a fixed-term role for 18 months. The role is primarily office-based at Flixmedia's London office with the opportunity to work hybrid. Flixmedia offers 24 days of annual leave, plus UK public holidays.