Conversion and Content Manager

Situated in the heart of the historic city of York, and with the addition of our London Campus, York St John University has a long and proud tradition as a distinguished higher education provider. Our success is founded on the quality of academic teaching and research, our thriving campus environments, our professional and pastoral support, and our values of an inclusive, innovative and ambitious community with a strong sense of belonging.

The Conversion Team is part of the wider Marketing Department based in York, which in turn is part of the Directorate of Marketing, Student Recruitment and Admissions. The team produces conversion campaigns including mainly email marketing with some direct marketing activity. The work of the team aims to convert prospective undergraduate and postgraduate students into enrolled students.

The successful candidate will play a key role in managing the Conversion Team in collaboration with the Conversion and Customer Relationship Management (CRM) Manager, as well as work on specific conversion and content activity themselves. They will also work with the Marketing Team and Digital Team in the Marketing Department, other teams in the Directorate and stakeholders across the University to ensure we take a joined-up approach to recruiting students.

The successful candidate will manage the creation of content for high quality targeted communications to prospective students when they are enquirers, applicants and offer holders, as well as their key influencers such as parents and carers.

A key part of this will be leading on the student generated content project to ensure that engaging, informative and effective student generated content is developed in various formats including blogs and vlogs. They will co-ordinate a group of students to bring to life what the University offers.

Experience of working in a higher education setting is desirable, but not essential.

Required skills and experience:
- Experience of creating engaging content across a wide range of channels for different audiences including student (or other user) generated content
- Marketing knowledge and experience, particularly in campaign planning, delivery and implementation
- Ability to write high quality, engaging marketing copy
- Experience of managing and supporting a team
- Experience of managing various stakeholders and projects